Annaxin is positioned as a fashion and luxury e-commerce company, including traditional luxury goods as well as some of the world's most up-to-date designer brands and popular items. Accordingly, the platform has near-perfect selection criteria for the quality of the brands sold. Extending to the business model, the platform in fact optimizes the efficiency of matching "light luxury fashion goods" with "upgraded consumer groups" globally, reduces invalid inventory and improves the efficiency of users' access to goods. It allows fashion lovers to enjoy the high-end experience of "one-stop" shopping for global fashion products.