At present, Annaxin is committed to solving the core pain points of Chinese users in purchasing luxury fashion products, namely "not being able to buy" and "being expensive". "One is SKU (Stock Keeping Unit) discrimination, consumers often can't buy new products or best-selling models of international brands in China; the other is the rise of foreign designer brands, but the corresponding brand products are still not introduced in China. The "expensive to buy" refers to the price discrimination in the domestic market of overseas products, as many brands use discriminatory pricing strategies in different countries around the world, resulting in domestic consumers purchasing goods at prices much higher than those overseas.